Apr 26, 2010

Gossip Fluent, Vitamize Frequent

The partnership between Gossip Girl and Vitamin Water has spawned short clips featuring memorable moments and recaps from the hit show. This unique marketing technique seems to be very effective. Rather than skipping past the short as if it is a commercial, viewers stop to watch it in its entirety. Yes, it is an ad, but it the content nicely mixes Vitamin Water in with original GG content. Vitamin Water win!

2 comments:

  1. I think I would love anything Chuck Bass did...including a Vitamin Water ad! Do you ever read the snarky recap on NY Mag? It's my fave on how unreal it all is...SO funny.

    Lisa - @hipurbangirl

    http://nymag.com/daily/intel/2010/04/gossip_girls_become_the_person.html

    ReplyDelete
  2. Hilarious article! Thanks for sharing Lisa!

    ReplyDelete

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