The partnership between Gossip Girl and Vitamin Water has spawned short clips featuring memorable moments and recaps from the hit show. This unique marketing technique seems to be very effective. Rather than skipping past the short as if it is a commercial, viewers stop to watch it in its entirety. Yes, it is an ad, but it the content nicely mixes Vitamin Water in with original GG content. Vitamin Water win!
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I think I would love anything Chuck Bass did...including a Vitamin Water ad! Do you ever read the snarky recap on NY Mag? It's my fave on how unreal it all is...SO funny.
ReplyDeleteLisa - @hipurbangirl
http://nymag.com/daily/intel/2010/04/gossip_girls_become_the_person.html
Hilarious article! Thanks for sharing Lisa!
ReplyDeleteMost the bunch or visit room are what you would consider alright while the infinitesimal modest bunch of the rest are there for the sole motivation behind focusing on themselves and simultaneously finding a substitute for their own deficiencies, disappointments and individual issues. These are the sorts that start the gossip and start the difficulty in these spots. Entertainment News
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