Apr 3, 2010

Starbucks Issues April Fools Day Press Release

Photo Credit: Starbucks.com
Starbucks enlisted the help of their public relations team to carry-out this year's April Fools Day joke. Known for their modern update on the barista language (tall, grande, venti, anyone?), Starbucks took their sizes to a new extreme. In a press release issued on April 1, the coffee giant announced that they were listening to customer requests for more sizes and were created the Plenta and the Micra.

The Plenta (128 fl oz) and the Micra (2 fl oz) cups were supposedly set to arrive in Starbucks stores in Canada and the US this fall. Recognizing the potential impact the Plenta presents for municipal waste collection, Starbucks suggested some green initiatives for the cup. Some usage options included a popcorn receptacle, rain hat, perennial planter, lampshade or yoga block. The Micra was suggested to serve as a milk dish for kittens, soft boiled egg cup or a paper clip holder.

Starbucks' truly mastered the April Fools joke. By taking a semi-believable idea and presenting it in a legitimate format, some of their most dedicated customers were easily fooled. The corporate culture at Starbucks seems like a great place to work, as they are passionate about what they do, yet have fun while working. Think they need an entry-level PR person? This A-Lister is job hunting!

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