Jul 1, 2010

Gone Viral

Brand management for Old Spice has always centered on the alpha male - the man all men aspire to be and all women aspire to have. Their latest video, Old Spice Questions, has gone viral, with over 438,000 views in one day. I've never been much of an Old Spice girl myself, but something really caught my eye in this video. I think it was the jumping of a cliff. What pulled you in?

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