Feb 23, 2011

Who's That Girl

She's garnered tons of endorsement deals, but it seems Kim Kardashian isn't the only one cashing in on her looks. Old Navy cast a Kim look-a-like, Melissa Molinaro, in its latest music video, Old Navy presents: Super C-U-T-E by the Audio Threadz. Viewers literally have to do a double take when watching the commercial - it's hard to tell these two apart!

If Old Navy's intention was to create buzz about its brand, they have certainly succeeded. While I'm still on the fence about the ethics of using a virtual Kim double in the video, this is definitely the most publicity the company has received since its infamous breast feeding t-shirt debacle. What do you think about the casting choice?

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