Jewel for Cadillac

The best third party endorsements come from genuine, celebrity endorsers. Cadillac received a glowing recommendation from pregnant singer Jewel after she was hit by a fire truck in Texas. "1 thing I do know is my car saved my & my baby's life," Jewel tweeted. "Definitely going 2 get another Cadillac SRX! It absorbed all the damage & kept me safe!" I wouldn't be surprised if Cadillac signed Jewel and her baby on for their next family-friendly advertising campaign after that tweet. Do you think sales will spike?